Intercultural Communications Essay Example for Free

Intercultural Communications Essay My stepmother was born in Masan, the countryside of Korea, to a family of four daughters. My step-grandfather was a hard working man. He had a small taxi and truck business. My mother’s youth was during the recovering of the war. My mom has told me stories about growing up. She rarely got nice things unlike how a lot of Korean children now get today. However, she says growing up was not as hard as most kids during the time. â€Å"Korean kids have to learn how to respect their elders,† my mother states. â€Å"For example at the dinner table you do not start eating until the elders start.† She says that hitting kids was a common thing and teachers even hit their students who failed to do assignments and do their responsibilities. It is also part of Korean culture for the eldest son to take care of the parents. Back then; the parents would even live with the eldest son even after he has married. Today, it has changed a lot and most parents would rather live alone. Children are supposed to live at home with their parents until marriage. In the United States, it was not as strict. It was common for men to move out of their parents home at eighteen and start working or go to college. These days not all Koreans still follow the culture but still, many do. Back then, Korea was recovering from war and a lot of parents were focused on their children’s education. They would do anything for their education. So, kids would do nothing but study. â€Å"I would go to school at seven in the morning and not finish until ten at night. I ate breakfast, lunch, and dinner at school,† my mom says. She studied a lot. Generally, Korea’s students study a lot more and harder than the average American. It was not until around high school years when her father made more money and became successful. My stepmom even paid for most of her college and travel expenses. She traveled to Australia to learn English and did a lot of missionary work all over the world years later. I think all of those years of studying hard paid off for her. I learned that my mom is very strict about certain things pertaining to me because of how she was raised. For Christmas, she received an orange. In today’s world, it is common for kids to go out to the mall and hang out with their friends and buy a few things. At least, that is how it is in America. My mom did not have that. In her view, kids are not really supposed to receive much money from their parents. The money should stay with the parents. I learned that the United States and Korea today share some culture similarities and some drastic differences. I feel that by learning more about cultures outside of your own one really opens up new ideas and different ways of thinking. By learning more about Korean culture over the years, I feel that I have become an a lot more open minded individual and it has made me a stronger today. Works Cited: Kim, Tara. Personal Interview. 1 Nov. 2011

Egypt’s pyramid Essay Example for Free

Egypt’s pyramid Essay Egypt one of the earliest civilization is a nation embellish with rich culture and tradition, the pyramids being is a witness to their grandeur. Egypt’s pyramid is one of their pride; it depicts the power and glory of those ancient rulers and their influence. The pyramids’ brilliance is known to every individual but little of us knew how the pyramids were erected, what form of tools where used, how did they conduct the calculations considering that every angle of the triangle is perpendicular with each other, and what does the earliest pyramids look like. The Egyptian pyramid certainly has origin, how did they polish such wondrous creation and why pyramids vary in sizes. What is the underlying principle in building such tomb. Several studies were conducted in unleashing this pyramids enigma, yet some still was a mystery. The Pyramids of Egypt is distinct from among the wonders of the world. It has its certain characteristics, incomparable in magnitude, not only that it is the oldest man made creation from among the wonders of the world it conceals numerous historical records, the pyramid being is the door to unlock the secrets of Egypt’s antiquity. We have already uncovered some few material things on Egypt’s long forgotten past, but that is only a part of the larger feature of Egypt. The pyramids have in it some several encryptions which convey us about their tradition and belief in magical spells and hymns written in hieroglyphics form. It depicts the journey of the pharaohs in the afterlife. This compilation of hieroglyphics is called the Pyramid Texts. Aside from the ancient texts carved within the walls of the pyramids, pyramids also vary from each other on the physical aspect, such as its structure, its height and designs. The Pyramid of Cheops and Cephren is one significant example. We have witnessed in the records of history how ancient people revere much the final resting place of their loved ones. Similarly, in Egypt the pyramids are one of the most important objects conveying their belief in the afterlife. The pyramids that we used to have now only belongs to the greatest ruler of Egypt hence the Great Pyramids of Egypt, none of the pyramids ever survived that belong to other least rulers during the ancient time. Not only that the pyramids gain attraction on its concealed past, through the pyramids, some scientists dig the scientific engineering used at the time when the pyramid was built. It is genuine worked made by a brilliant mind. These are among the content of this paper. Based from previous researches, we will have to draw a general conclusion that will help address this problem. Body The Pyramids. Unlike many other temples that served as a house for the living, the pyramid serves as the eternal resting place of Egyptian kings and queens’ body and also a place for religious activity. According to ancient Egyptian belief, the pyramid where the mummy was placed provides for the monarch to pass the afterlife. The ruler’s body was carefully treated and wrapped to preserve it as a mummy. To pray for the soul of the dead ruler, the priests in nearby temples performed religious rituals in order to nourish the spirit, it is believed that the when the ruler died, the spirit remains to the body right after death. The Pyramid Texts were written in the walls of the pyramid to safeguard the soul during its journey. In the Egyptian Old Kingdom, most kings and queens draft for a design of their tomb usually with complicated structure made up of large stone and blocks. Yet probably because the materials were too costly, the size and quality of built pyramids decreased. In the Middle Kingdom, the Egyptians build pyramids out of mud brick. In the tradition, all pyramids were aligned to the cardinal directions which refer to the north-south and east-west location. Most pyramids were found in the desert plateaus on the west bank of the Nile River where the sun sets. According to belief, the dead monarch’s spirit will left the body and shall travel through the sky with the sun each day. When the sun will set in the west, the spirit will now settle into their tomb to renew their selves. Step Pyramid at Saqqara. Before the pyramids, the pharaohs were buried in tombs called the mastabas. It is a big, roofed, square building with walls that sloped gently inward. In the center of the building, a deep shaft was cut to which the burial chamber is located. There they stored the pharaohs’ significant possessions. In building the mastabas (â€Å"bench), the pharaoh needed much worker to work for his project. When there is dearth of workers, he sent out word to all his governors from different provinces. The governors in turn will send the word to every town and village and farmers from all over Egypt in order to come and work for the pharaoh’s project. The earliest known pyramid is the pyramid of King Djoser (Zoser) of the third dynasty. It was build with a giant steps like six mastabas stacked one on the top of the other looking like a rectangular wedding cake with six layers. Other pharaoh’s after him design their own pyramids trying to furnish a better pyramid than that of Djoser. Djoser Step Pyramid architecture was Imhotep. He commissioned a court official to design and build him a unique burial tomb. Accordingly, the building of the pyramid required two things which had never been done before: â€Å"the first was provided by a pacified and united country while for the second a unique human genius was required,† (Mendelssohn, 1979). Imhotep has advantage to this. Although he is not of royal blood, his official title as a purely self-made man was â€Å"Chancellor of the King of Lower Egypt, First after the King of Upper Egypt, Administrator of the Great Palace, Hereditary Nobleman, High Priest of the Heliopolis, Builder, Sculptor and Maker of Vases in Chief†, and he was an engineer before the word ever existed (Thomas, 2005). Imhotep brilliancy was praised by many intelligent minds during his time. He developed and controlled the logistics and persuades a group of thousands of men into a well-organized workforce capable of producing suppose to be the world’s tallest pyramid by a factor of twenty. Imhotep has long solved the problems such as the balance of the lateral forces in the gigantic pyramidal weight while pressing down on a square base. To address the problem, his masons slanted the inner stones of Zoser’s pyramid towards the apex to help balance it out. This designed is considered as grossly overlooked with the introduction of Meidum pyramid. (Ibid. ). Nevertheless, Imhotep’s step pyramid was the first stone structure in the history and is the oldest surviving pyramid today. Several nature factors affect the pyramids’ brilliance, but none of it had overcome the clarity of mind of Imhotep. The fact that his structure stand today is a clear indication that he had overcome nature’s changing environment. Yet Imhotep brilliancy is almost trivial, we had little information on his intelligence and none of the records ever survived in justification of his eminence. Meidum Pyramid. The Meidum pyramid was introduced in the year 2600 BC. It is in the shape of tetrahedron. It started as a step pyramid with inward leaning walls and eight levels. The pyramid construction at Meidum became unsuccessful because there is probably lacking in the design of the pyramid. The interior support of the pyramid partially was collapsed and massive rubble mounds were found beneath the base of the pyramid. Bent Pyramid. After the failure of the Meidum Pyramid, King Sneferu, the father of Khufu started designing his pyramid. He actually started with the Meidum pyramid but for unknown reasons he moved his burial chamber north to Dashur, at the Giza Plateau with a different design. The foundation of the pyramid was a big flat area of limestone bedrock. Also as an advantage, in the nearby area there was a limestone quarry, a place where they could cut two to three ton limestone block to be used in building the pyramid. His pyramid was made of stone blocks leaning inward. In constructing the base of the pyramid, the stone cutters leveled the foundation of the pyramid providing indications as to where the pyramid would be located. The sun and the stars serve as their guiding point to align the pyramid facing exactly towards the four cardinals, the north, south, east and west. They aimed at leveling the sides of the pyramid equal to all angles. Each of the side using modern measurements is 755 feet and 8 inches long; the length is less than two inches of the four sides. However, during the construction of the pyramid, the weight of the upper portion started to inflate causing the pyramid to be not in proportion. It had slowly sink; the weight and angle of the stones where much heavier than in its base. To address the problem, the builders put up an outer supporting wall cutting off the 60 degrees angle to 55 degrees. The upper portion is only 43 degrees. This is where the pyramid got his name, the Bent Pyramid. During the construction, the architects tried to polish their work by applying what they have learned in building the bent pyramid. They must have laid down horizontal layers of larger stone and blocks. In order to vindicate their erroneous design, they construct again another giant pyramid for Sneferu called the North Pyramid. Sneferu returned to Meidum and refined the Meidum pyramid by adding outer level using new approach in constructing it. Sneferu’s new technique somehow became successful. His new technique became the foundation of the 4th dynasty pyramids and the Great Pyramid at Giza. Indeed, something did. Imhotep’s buttresses, while always at the base step pyramid of other true pyramids, were not extended to include the buttressing of the structurally significant outer casing. Pyramids built later than Meidum demonstrate this slanting of the outer casing. (Thomas, 2005) Khufu’s Pyramid. The proliferation of pyramid gradually decline in the 5th dynasty when irregularities seem to pervade in the whole kingdom of Egypt. Perhaps, one significant attribute of the so called chaotic period in Egypt called the First Intermediate Period is crossing the alley of yore to the Middle Period where new techniques and materials were applied. Parallel to it, when the building of pyramid was once restored, the pyramids’ beauty was converted into gross physical appearance to lucidity. Khufu, son of King Sneferu becomes pharaoh. To build a legacy on the surface of the Earth, he set out to design the largest pyramid. Sneferu’s three pyramids laid new important techniques in maintaining Khufu’s pyramid throughout the time. That is to build a pyramid with a solid stone foundation. In onset of the pyramid’s construction, Khufu ordered his governors to seek workers out of forty-two towns of Egypt. He require ten working men or boys each town to accomplish his ambitious pyramid. During Khufu’s reign, there are some speculations that massive slave workers were forced to work in building the pyramid. However in Herodotus account, the workers were not compelled to work for the pyramid. In contrary to his statement, he said however that there is dearth of workers, thus some forcible action is impliedly conducted. There was no account yet being surfaced to warrant the situation. Accordingly, most of the men were proud to work for Khufu; there is so much honor in building the eternal home of the god-king. Men formed into 20-30 teams and also have given their teams a name such as â€Å"Khufu is Bright†. Evidences lie in the hidden parts of the pyramids where modern archaeologists have found them. The construction of the pyramid began. The base forms a nearly perfect square having 19-cm. This huge square is almost exactly leveled out. In the core of the pyramid, it probably has a hill of unexcavated rubble making it difficult to determine the exact number of blocks. According to research, the Great Pyramid’s blocks are estimated to 2. 3 millions of blocks having an average weight of 2. 5 metric tons. Hundreds of men worked for quarrying, moving, setting and sculpting the huge amount of stone used to build the Great Pyramid. A total of 25, 000 men and women worked in the construction site for a couple of years. According to one account, there were no slaves who worked in finishing the project. Most probably were farmers, architects, masons, metal workers and carpenters. The architects of Khufu selected a site in Giza on surface of bedrock not sand which will provide a steady foundation. The workers lower the stones in a horizontal level, on one top of the other. The stone used in the interior area was out of quarried blocks in the south of the construction site. The exterior part which is finely finished was out of white limestone quarried across the Nile River. To transport the materials, the workers have to cut the limestone and transported by a river barge to Giza. The rest of the materials were used in building edifices in Cairo. Dating from the earlier failure of the architects, they had failed to recognize the symmetry of the stones placed on top of the other. Khufu’s pyramid however applied the rule on symmetry. Workers have marked all the blocks indicating the angle of the pyramid wall and trimmed the surfaces so that all blocks will fit together. On the sides of the pyramid, workers built large ramps to help drag their materials to the sides of the structure. Those ramps being used were probably of desert clay mixed with water tighten by limestone debris leftover from the construction work. The final exterior phase f the pyramid is the installation of the pyramidion or the cap stone of the pyramid. In order to reveal the full majestic view of the pyramid, workers must dismantle the ramps on the surface of the pyramid. Thereafter, the pyramid had displayed its real beauty. For the interior part of the pyramid, it is compose of complex chambers where a series of passages will lead to master chamber where the body of the King shall be placed. The pyramid’s entrance is about 17 m intended to be used during Khufu’s funeral. The entrance of the pyramid will likely lead you to the Descending Passage and shall reach the Subterranean Chamber. The Descending Chamber is intersected with the Ascending Passage. The Ascending Passage is the conduit to Queen’s Chamber as so called by the Arabs. But according to some archaeologists, this is where the king statue is located representing his ka, his spirit. The Ascending Passage intersects with the Grand Gallery which housed some large stones used to plug passages after the king’s funeral. At the upper end of the Grand Gallery intersects to the King’s Chamber, a simple rectangular room covered entirely with red granite. Now, what remains is the granite sarcophagus of King Khufu buried near the western wall. Some portion of pyramids’ myriad passage was still mysterious. There are some pyramids that have satellite pyramids and queens’ pyramid. The satellite pyramid’s function is still unknown. Some argued that it must have contained the ka of the king. The queens’ pyramid was smaller version of the kings pyramid intended to be a burial site for the king’s principal wives. The two Great Pyramids beside Khufu’s pyramid belongs to Khafre and Menkaure, Khufu’s son and grandson. Other Great Pyramids. Other pyramids built with the same technique to that of the Khufu’s pyramid is the pyramids of Khafre and Menkaure. In the later years, the building of great pyramids began to decline when Egypt’s resources began to deplete. Several smaller pyramids were design by later rulers however in different location. There are also some smaller pyramids that serve as a burial site for queens and secondary wives of the kings. Later pyramids constructed were the pyramid of Djedefre at Abu Rawash, the pyramid of Sahure at Abu Sir, the pyramid of Neferirkare Kakai at Abu Sir, the pyramid of Nyuserre Ini ate Abu Sir, the pyramid of Amenemhet I at Lisht, the pyramid of Senusret I and Senusret II at Lisht and the pyramid of Amenemhet III ate Hawara.

Britannia International Hotel Industry: Analysis

Britannia International Hotel Industry: Analysis This is the strategic report on the Britannia International Hotel industry. It discusses the scheme of the strategic management in the business with the analysing of the tools of the strategy in the day to day operations of the business. Strategic report is focusing on the impact analysis of the business strategy of the hotel industry with the giving of the overall view on the strategic management scheme in the hotel industry. It is ideally giving of the recommendation for the improvement of the performance level of the hotel industry in the current market with the adoption of the suitable , feasible and acceptable techniques of the Hospitality Management to improve the level of the performance in the business. Introduction This is the strategic assignment focusing on the Britannia International Hotel Industry in London. The aim of the assignment is to discuss the strategic policy management of the Britannia International Hotel industry in London in the relation to their internal and external business environment. The Britannia International is one of the prominent hotel industry in the London situated at the heart of the city at Canary Wharf, London. They are having 35 hotels across United Kingdom using 7000 bedrooms, One of the hotel at the prime location of the city in London at the Canary Wharf is the key success factor nearer to the major airports and the seaside resorts surrounded by stunning country side (Lehman,2007) The strategic aim of the hotel industry is to provide the optimum money value at the desired level of the satisfaction facilitating to the easy opportunity of the decision-making to the guests who are coming ion the hotel industry (Buidcon,2009) As the London is an international cit y in the world many guests are used to come here from the different parts of the world in order to enjoy the city of London with its greenery, atmosphere, surroundings – due to which there is a wide scope of the development of the Hospitality industry in this area in order to hospitalise the visitors in this country. As a result many hotel industries are the wide popular in this city used to earn the good source of the potential income and sales turnover. The Britannia International at the Canary Wharf is offering the extremely competitive rates in the combination with the flourishes decoration with the facilities including restaurant, health club, night club, bars and free wireless internet access. (Gary,2010) The hotel is situated on the waters edge next to the Canary Wharf, at the Docklands of the London in the internationally developed renowned office development, the hotel industry is fully modernised in the traditional culture having up to date facilities (Simson,2009) Modern style hotel located on the waterside in Londons docklands closed to Canary Wharf where there are many international businesses as well as large shopping centre , various restaurants and Bars (Gilston,2010) Literature Review Business Strategy of the Britannia hotel industry is purely of the functional and authoritative nature, Hotel industry is rationally divided in to four parts of the line of the organisational set up in which there are the functional departments are diversified as per the core area of the business management, Strategic planning of the hotel industry is made on the basis of the grouping of functions in to four imperative divisions they are the Operations, Human Resource, Marketing and Finance, Information Management section is the co-coordinator of all the departments which is involved in the transfer of the information with in the different active departments as a core functional chain in the business (Tandon,2007) Strategic Management of the hotel industry is having a dynamic and imperative weight in the international cities as per the depending of the nature and scope of activities , many guests and visitors are used to come in the city of London which has created an enormous beauty and scope of the activities of the hospitalisation in the city of London, different services are provided as per the capability and intensity of the hotel industry at the reasonable rates in order to achieve an optimum level of the satisfaction from the customers, supplier power of the hotel industry is really is magnificent they are providing the restaurant, Bar, Kitchen, living and boarding facilities having 4 big halls for the conducting of events such as marriages, birth day parties, functions, meetings, ceremonies in which the area of the potentials of the hotel industry are based, recently they are planning to start the travel and tourism operations as their supportive area of activity to the core functional scheme which is the additional source of the revenue recognition (Rodrics,2010) Glance situation of the hotel industry at the magnified location is the measured strength of the hotel industry at the Canary Wharf , the increasing the number of the people with the large sco pe for the sale of the food items in the glorious location of the hotel industry are some of the ideal characteristics of the hotel industry giving the prominent scope of the development and hospitalisation (Small,2009) Intensity of the buyer towards the hotel industry is strategic and sound as they are willing to get the supreme level of the services with in the reasonable costs and achieving the enjoyment of the city of London, Docklands area near to sea shore is giving the glance opportunity of the business development to the Britannia international hotel industry at the higher rate of income with the global status and the exclusive customer support, they are having a stratified customer relationship management strategy in which functional scope of the CRM dimensions has been predicted through the norms of the customer identification , customer attraction, customer development and the customer retention (Philip,2008) The strategic Management of the Hospitality industry in London is the core activity of the management in which functional scope is administered as a tool of the resource management, Operational activities are coming under the day to day performances of the business and regular services to the guests who are coming in the hospitality industry in order to acquire services and potentialities for the earning of the higher revenue generation in the day to day operational management, Human resource strategy is the core activity of the functional management in which major concentration is given on the process of the recruitment and selection of the new candidates in the service so as to get completion of the business activities in the right strategic order and at the right time with in the reasonable resources, Marketing Activities are the activities which are relating to the development of the market through the making of the strategic relationships with the customers and attracting them in the shoes of the customer in order to develop and expand the business activities, Finance department is involved in the strategic financial operations including the accounting , internal audits, finance management, investments in the area of the business so as to maintain the liquidity and the cash management in the day to day business operations, Information Management department is the channelising information department in the business with the providing of the time to time information in the order to regulate the departmental activities in the business organisation (Shardul,2010) Discussion The strategic report is discussing on the management policy of the Britannia International Hotel industry. In the international city of London the wide scope is available for the hospitalisation sector as many visitors are used to come here from the different parts of the world in order to pursue their education, jobs, picnics and visits, living. In due course of the same there is a wide scope available for the development of the hospitality industry in this city to entertain the visitors . There is a wide scope of the strategic management in the hotel industry so as to administer the group of activities in the business management policy of the hospitalisation. Business strategy has been constructed as per the model guideline of the core hospitalisation. Hotel industry is using the effective and efficient Customer Relationship Management strategy in order to make the long lasting relations with the guests, visitors in the shoes of their customers . The strategy of the Customer Relati onship Management has been constructed in the view of the implementation of the efficient and effective CRM dimensions of the customer identification, attraction, retention and development to make the expansion of the business activities to capture the wider segment of the market. Market development strategies used to be formed with the using of the effective marketing communication techniques such as advertising and publicity , sales promotions, direct marketing , public relations and personal selling which will be helpful to develop the good communication system of the hotel with the creating of the Goodwill in the business. Business strategy of the Britannia international is constructed as per the ideal divisions of the functional activities in the four major departments specifying the executive strategy of the hospitality operations. Critical Analysis Strategic Management policy of the Britannia hotel industry is a constructive idea of the operational profile in which there is a wide scope available for the coverage of the functional area of activities. The strategic idea of the functional approach of the management policy is depending on the availability of the strategic factors which are in the support of the management and get inverse with the management. Following are the SWOT analysis are focusing on the internal and external factors of the hotel industry – a) Strengths Glance location of the hotel industry in the midlands nearer of the dockland airport is facilitating the visitors to take stay in the hotel. Availability of the feasible facilities including the air conditioned rooms, lodging and boarding, Restaurants, Bar,Kithen are all giving the strengths of the business. Staff operations are commensurate to the strategic development of activities , with the expertises of the staff and availability of the potential capacity of the labour services. Availability of the tourism operations is creating an additional constructive strength of the business . The scope of the information management department is to handle the ideal activities of the marketing function through the implementation of the different strategic marketing techniques. Availability of full fledged well furnished rooms , with the big halls for the events, ideal structure of the hotel set up is an added advantage. b) Weaknesses – No scope for the parking facility of the vehicles in the surrounding area of the hotel industry. Increasing the rate of the labour turnover in the business with the improper workforce management activities. There is a serious increases in the budgeted expenditures of the hotel industry in due course of the increasing the labour turnover of the business. Reduction in the profitability of the business over the period of time is affecting on the performance level of the hotel industry. Increasing in the costs expenditures will commensurate to the revenue recognition from the day to day operational control of the business. c) Opportunities – There is a greater scope available for the hospitalisation in the area of Canary Wharf. As London is one of the international city in the world many visitors are used to come here for the visits , picnic, education,travel,living,jobs. So that there is a wide scope of the opportunities for the development of the business is available towards the international visitors. Performance level of the hospitality industry is at the optimum rank , further there is a wide scope of the development to increase the level of the performance of the business with the employment of the skilled, efficient labour in the day to day business operations. Level of the business management can be used as a basis of the chanelising the information management function in order to acquire the objectives of the business. d) Threats – As the London is an international city in the world, many spectators are used to come here from the different parts of the world. It is therefore there is a wide scope for the development of the Hospitality industry in this area. The scope of the Hospitalisation is quite more in this city of London. Due to which many hotel industries are used to operate in this city to entertain the globalise visitors, guests. It is leading to the emergence of the different hotel industries. Hotel Hilton Metropolitan, Hotel Syon Park, Hotel Chariot Mirror are some of the leading hotel industries in the city competing the Britannia International. SWOT analysis is pertaining to the focus on the internal and external business environment which shows an exact picture of the hotel industry in a strategic manner. In depth focus further can be made in the business activities through the applications of the tool of the Porters five forces – Supplier Power – It is the creative idea of the different facilities offered by the Britannia hotel industry in the hospitalisation. They are having Bar , Restaurant, Kitchen services , lodging and boarding facilities , full well furnished air conditioned rooms which are attracting the visitors in the hotel. At one time more than 100 of people can have stay in the hotel in the well furnished rooms. There is an optimum level of the food facility available for the guests and visitors. Bar services are more timely and co-efficient. Operational strategic management has been done based on the implementing the ideal strategy of the hospitality management and its core area of the knowledge. The Hotel industry is having the strategic supply power which can attract the large number of customers in order to increase the capacity sales. Buyer Power – This is the power of the buyer intensity in which study of the buyer behaviour has been conducted. Buyer power is created with the availability of the financial position of the buyer leading to increase in the level of consumption. Understanding of the buyer behaviour in the business is a strategic task of the assessing of the demand position in the current market. On the basis of which the supplier power can be built up in the day to day business operations. In every business intensity of the buyer capacity is playing a strategic role. As the Uk is in the recovery stage of the credit crunch situation in the market, it is leading to the increase in the level of the economy along with the employment opportunities in the business. With the help of that the earning potential capacity of the buyer is now upgrading leading to the increase in the level of consumption. Market Competition – There is a strategic competition in the market. As the London is an international city there is a major scope for the development of the Hospitality sector because people who are coming from the different parts of the world are need to have facility for their hospitalisation and care. In due course of which many hotel industries are used to operate in this city creating a challenging business environment for the hospitality industry. With the availability of the international Hotels such as Hilton Metropolitan, Syon Park, Mirror Chariot there is an ultimate reduction is felt in the business of the Britannia international. Threat of New Entrants – There is a serious threat of the new entrants who are coming in the market. As this city has a wider scope of the hospitalisation business in due course of the international visitors, the scope of the hotel industries has been increased in this area. For the entertaining of the guests, visitors there is a need of the new resraurants,hotels which ultimately had given rise to the commencing of the new hotel industry businesses , which can create a challenging threats for the Britannia International as the same quality food may be available at the more cheaper rates in the new hotels for the sake of the capturing of the market. Barriers to New Entrants There are the certain barriers are available in this country for the new hotel industries. Govt. Licensing is a challenging task which requires the many compliances of the documents and still no assurance of the sanctioning of the license. Another problem is of the capital funding as London is one of the costly city in the world , there are the many requisites are raised for the mobilisation of the capital and still there are the issues which are arising in the starting of the business. These are the serious challenging barriers to the new entrants. Findings It has been found on the basis of the strategic analysis that there are the different strategies and customs are applied in the business. The normative strategic planning of the business is based on the Porters generic scheme. a) Cost Leadership – There is a cost efficiency and effectiveness is maintained in the business which is leading to the maximisation of the profits. Quarterly budgets are prepared indicating the schedule of the expenditures and the actual performance is used to compare with that schedule in order to improve the strategic performance of the business. Executive cost control is maintained in the business as a strategic tool of the business. b) Focused – The ideal focus of the activities is based on the restaurant and lodging and boarding activities. In the restaurant the strategic activities which are focused are the kitchen services, Bar services, Operating services. In the lodging and boarding activities the ideal services are the well furnished rooms along with all the facilities of the toilets, bathrooms. c) Differentiation – With the continuing of the focused core area of activity of the business hotel industry is planning to develop the new activity of the Travelling and Tourism operations which will facilitate the additional source of income of the business as the supportive level of activity to grow the business in the Hospitality sector. Conclusion and Recommendation The Britannia international is one of the reputed hotel industry in London having its strategic significance all over the world. Wide scope of the business with the glance opportunity is available for the expansion and development for the hotel industries. The Britannia hotel is having the imperative strength of the good supplier power , ideal resource management scheme which will be commensurate for the strategic management policy of the business. Good location of the hotel industry , facilities available are of the restaurant, bar , kitchen services , lodging and boarding services which are giving the scope for the business expansion and development. However, as the London is an international city in the world many spectators are used to come here for the travels, visits, education there is a wide scope of the development of the hospitality sector in order to catch the wide area of the business development. This is giving scope for the development of the many hospitality industries creating the market competition . Hotel Hilton, Hotel Syon Park, Hotel Passage to India are the hotels creating a challenging environment for the business. It is recommended to the hotel industry to give scope on the marketing communication techniques of the sales promotions and direct marketing in order to grow and expand the business. In the sales promotions focus can be on the giving of the different attractive discounting offers which can catch the customers. In the direct marketing hotel industry can use the strategic technique of the e-mail communications system to contact directly with the customers.

The Other Road in Robert Frosts The Road Not Taken Essay -- Road Not

The Other Road in Robert Frost's The Road Not Taken  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   In his celebrated poem "The Road Not Taken," Robert Frost describes the decision one makes when reaching a fork in the road. Some interpret Frost as suggesting regret on the part of the traveler as to not choosing the path he forgoes, for in doing so he has lost something significant. Others believe he is grateful for the selection, as it has made him the man he is. The diverging roads are symbolic of the choices society is faced with every day of life. Choosing one course will lead the traveler in one direction, while the other will likely move away, toward a completely different journey. How does one know which is the right path; is there a right path? The answer lies within each individual upon reflection of personal choices during the course of life's unfolding, as well as the attitude in which one looks to the future.    David Wyatt writes, "Nowhere in Frost is the tension between surprise and anticipation, wayward experience and the form into which it is cast or forecast, more acute than in 'The Road Not Taken'" (129). As the poem is read, one cannot help but be pulled into the questions of which road will be chosen, how they differ, and what will become of the traveler. Perhaps some hope to find guidance for their own journeys by seeking answers in Frost's work. According to Michael Meyer, "The speaker's reflections about his choice are as central to an understanding of the poem as the choice itself." (97) Frost himself admits, "it's a tricky poem, very tricky." (Pack 10)    In the opening stanza, Frost describes coming to a point during a walk along a rural road that diverges into two separate, yet similar paths. The narrator finds that he ... .... Online. World Wide Web. 20 Jul. 2000.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   . Frost, Robert. "The Road Not Taken." The Poetry of Robert Frost. Ed. Edward Connery, Lathem. New York: Hot, Rinehart and Winston, 1969. 105. Mertins, Louis. Robert Frost: Life and Talks - Walking. Norman: University of Oklahoma Press, 1965. 135. Meyer, Michael, ed. The Bedford Introduction to Literature. 5th ed. Boston: Bedford-St. Martin's, 1999. 97. Pack, Robert. "Frost's Enigmatical Reserve: The Poet as Teacher and Preacher." Modern Critical Views: Robert Frost. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. 10. Thompson, Lawrance. Robert Frost: The Years of Triumph. Notes. Online. World Wide Web. 21 Jul 2000. . Wyatt, David M. "Choosing in Frost." Frost: Centennial Essays II. Ed. Jac Tharpe. Jackson: University Press of Mississippi, 1976. 129-35.

Essay on the Metamorphosis in Pride and Prejudice -- Pride and Prejudi

Metamorphosis in Pride and Prejudice   Ã‚   As the story develops in Jane Austen's novel, Pride and Prejudice, the reader is witness to a shift in attitude between the principle characters. The chapter in which Elizabeth Bennett's reactions to Mr. Darcy's letter are explored provides valuable insights into this metamorphosis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first description of Elizabeth's state upon perusing Fitzwilliam Darcy's revelatory missive is characteristic of Austen when relating heavy emotion: she doesn't. "Her feelings as she read were scarcely to be defined," she tells us (Austen 233). Of course, all this negation of representational skills is purely for dramatic effect, and Miss Austen goes on to provide a full account of every aspect of Elizabeth's emotional upheaval per her reading of the letter, but not, however, without using the device again in the second paragraph, in treating the subject of the truth about Mr. Wickham. Elizabeth's feelings are conveyed as having been "...yet more acutely painful and more difficult of definition." Said difficulty is indeed short lived, as the next sentence reads, "Astonishment, apprehension, and even horror, oppressed her" (Austen 233).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Wickham segment of the chapter, spanning pages 234, 235, and the better part of 236, is significant not so much in its development of Wickham's character, as in what it does to Elizabeth. After the aforementioned astonishment et. al., Elizabeth momentarily engages in denial ("This must be false! This cannot be! This is the grossest falsehood!" (Austen 233)) but eventually her intellectual faculties regain their footing and she settles down to a second "mortifying perusal of all that related to Wickham, and command[s] herself ... ... character about whom we can care, in the midst of a narrative which is not a chore to read. Works Cited Auerbach, Nina. "Waiting Together: Pride and Prejudice." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 336-348. Austen, Jane. Pride and Prejudice. 1813. Ed. Donald Gray. New York: Norton and Co., 1993. Harding, D. W. "Regulated Hatred: An Aspect in the Work of Jane Austen." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 291-295. Johnson, Claudia L. "Pride and Prejudice and the Pursuit of Happiness." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 367-376. Mudrick, Marvin."Irony as Discovery in Pride and Prejudice." Pride and Prejudice. By Jane Austen. Ed. Donald Gray. New York: Norton and Co., 1993. pp. 295-303.

humor race and misunderstanding Essay -- essays research papers

Humor, Race and Misunderstanding â€Å"Comedy is simply a funny way of being serious.† Peter Ustinov   Ã‚  Ã‚  Ã‚  Ã‚  In â€Å"On Being Crazy†, DuBois defines crazy as behavior based on illogical perceptions. Both the narrator and wayfarer agree that the wayfarer walking in the mud and becoming muddy rather than walk along side a dirty nigger who is clean is crazy. DuBois illustrates that society prefers to cut off its nose to spite its face instead of fixing the nose. Twain builds much of the Adventures of Huckleberry Finn in the same manner. His commentary regarding the social injustice is buried within the story’s humor. While it isn’t readily available on the surface, if one is so inclined to look, it can be easily found. In the Adventures of Huckleberry Finn, Twain satirizes the idiocy and cruelty of society in general. The language of the book, despite its accurate reflection of 19th century dialect, in and of itself is an illustration of misunderstanding. Nigger. Although it has acquired additional connotations in today’s society, at base, it still evokes an intense emotional and psychological response. Even now, in print or in speech, the word nigger causes one to cringe. Today, no one would tolerate being referred to as a nigger let alone called a nigger to their face. However, Jim and every other black, free or slave, endured that insult daily because it was a part of the social fabric. Even those with ‘good intentions’ used nigger as a utility word to desc...

As Long as the Grass Grows or Water Runs Essay

Directions: As you read the chapter, think about and answer the following questions. What is the major theme in this chapter? The major theme was Native American survival and the effects of Americans taking their land, raiding their communities, and spreading diseases. What evidence does Zinn cite to illustrate the overall impact of Indian removal? He uses the story â€Å"Fathers and Children† to show the overall impact. The book talked about how the Native Americans were treated horrible. They were kicked out of their home and their homeland and as the horrors went on the Native population began to decrease majorly. How do Jefferson’s views concerning Indian policy differ when he served as Secretary of state and as President? Why did his views change? When he was Secretary he believed that the Indians should be left alone, but when he became President he believed the Indians should be forced out because this allowed for vast open lands for the Americans to occupy with ag, market, commerce, and develop a good economy. He also wanted to gain more respect from the American citizens (majority of population) How does Andrew Jackson’s early political/military career foreshadow his Indian policies as President? Before he was President he had a hatred for the Indians and had battled many of them at war. When he became President he had more power to allow him to try to get rid of the Indians permanently. How does Zinn’s view of the War of 1812 contrast with traditional histories? Zinn believed that war was unnecessary. Zinn thought that we were trying to expand our land but the histories say that we were just fighting the war to get away from England. Why does Zinn juxtapose the Nullification Controversy of 1832 and the enforcement of Worcester v. Georgia? He is trying to show the reader that people still believed the Indians should be left alone and that they were willing to fight for the Indian’s rights. Some states tried to abolish federal tariffs to help out, but those on Jackson’s side outnumbered these people. What is the significance of the phrase: â€Å"As  long as grass grows or water runs†? I believe this is saying that the situation between these two different civilizations will always remain the same, which was on bad terms. So as long as the grass continues to grow and the water still runs, things between them will continue to stay that way.