The Similarity and Differences between Chinese Supermarkets and Essay

The Similarity and Differences between Chinese Supermarkets and British Supermarkets - Essay ExampleCohen get tod the brand Tesco Tea even before the business acquired the name Tesco. The name Tesco was drawn from the initials of a partner in tea suppliers TE Stock well and assholes surname Cohen. The introductory Tesco supermarket in the UK was opened in 1929 in Burnt Oak and in 1932 Tesco became a private limited company. This enabled the company to expand its operations using the additional capital from shareholders. In 1934, Jack Cohen acquired a plot in Edmonton to establish Tescos headquarters and a warehouse (Tesco Plc, 2012). Tescos monetary funds were world-class sold at the Stock exchange in 1947 at a price of 25p. The entry to the stock exchange was a huge step in terms of additional capital and Tescos competitiveness. The start Tesco supermarket was opened in Maldon in 1956. Tesco made a huge step in 1960 when the company acquired 212 stores in Northern England and 144 stores between 1964 and 1965. Tesco opened its first petrol station in 1974 and by 1982, Tescos annual sales had exceeded 2 billion. A plan to build 29 additional stores began in 1987 and the first Tesco Express was established in 1994. Today, Tesco has established its operations in 14 markets in Europe, Asia and the United States. In these markets, Tesco develops its competitiveness through pricing strategies, high role products, a wide range of products and constant innovation. Tesco is the three largest retailer globally after War-Mart and crossroad (Tesco Plc, 2012). 1.1.2 Carrefour in China The Fournier and Defforey families established the Carrefour high society in 1959. The company opened its first supermarket in Haute-Savoie in the following year. Carrefour explored a impertinently concept of hypermarkets in 1963 and established its first hypermarket in Sainte-Geneva ve-des-bois in the same year. Another hypermarket was opened in Belgium in 1969 and in the following year, Carrefour was listed in the Paris stock exchange. The first Carrefour in Spain was established in 1973, Brazil hypermarket in 1975 and in Argentina in 1982. Other hypermarkets were opened in Taiwan, Italy, Turkey, Mexico, and Malaysia in the 1990s. Carrefour entered the Chinese market in 1995 and managed to open 100 stores in a bitstock on 12 years. By 2006, Carrefour had 40, 000 employees, 98% of which were Chinese. Carrefour was serving over 300 zillion customers annually. The Carrefour group purchases products from about 22,300 suppliers from China. Carrefour entered the Chinese market through a joint fortuity with Zhong Chuang to form Jia Chaung (Carrefour, 2012). Changes in the Chinese market have caused Carrefour to evaluate and adjust its management strategy from time to time. The management strategy differs across various regions in China due to difference in market characteristics. Carrefours aim is to be the preferred retailer in every market. Carrefour works to wards ensuring that each store attracts and retains its customers. This is achieved through offering high quality products, competitiveness prices, and high quality customer service. The company analyses customers needs in every market and provides products and service that meet those needs effectively. loving commitment and good employee relations have also helped Carrefour to expand its client base in local and international markets. The company has adopted a client-oriented culture that enables it to understand its customers and therefore offer check services. Another strategy in Carrefour is continuous